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Analysing Media Texts
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Description
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
Table of Contents
1) Introduction-What is multimodality theory?
-A funtional theory
-Why is modality of interest in research?
2) The scater and the old man-Multimodal design and moving image production
-Skateboarding documentary video: discourse
-Design and production
-Leo and the Old Man: the kineikonic and its subsidiary modes
3) Chocolate politics: analysing websites
-The websties
-Organisation: the design of learning
-Orientation: teaching and selling
4) Returning to Hogwarts: the modality of computer games
-From cut scene to gameplay - the player-avatar link
-Sensory modality
-Technological modality-the modality of children's games
5) Transforming Hannibal: interview data and textual analysis
-How can multimodal analysis be employed in the study of audiences?
-Chris and Hannibal
6) Conclusion
-A funtional theory
-Why is modality of interest in research?
2) The scater and the old man-Multimodal design and moving image production
-Skateboarding documentary video: discourse
-Design and production
-Leo and the Old Man: the kineikonic and its subsidiary modes
3) Chocolate politics: analysing websites
-The websties
-Organisation: the design of learning
-Orientation: teaching and selling
4) Returning to Hogwarts: the modality of computer games
-From cut scene to gameplay - the player-avatar link
-Sensory modality
-Technological modality-the modality of children's games
5) Transforming Hannibal: interview data and textual analysis
-How can multimodal analysis be employed in the study of audiences?
-Chris and Hannibal
6) Conclusion
Product details
| Published | 01 Dec 2003 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 104 |
| ISBN | 9780826464705 |
| Imprint | Continuum |
| Dimensions | 216 x 138 mm |
| Series | Continuum Research Methods |
| Publisher | Bloomsbury Publishing |
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