Alla Keselman, PhD, is a Senior Social Science Analyst in the Office of Engagement and Training, National Library of Medicine, Bethesda, MD. She holds a PhD in human cognition and learning and an MA in biomedical informatics from Columbia University. Dr. Keselman coordinates NLM efforts in evaluating the impact of its health information outreach and community engagement programs. Her research interests include lay understanding of complex health concepts, scientific literacy, and the provision of health information outside clinical settings. She has done work on bringing health and environment-related topics to the science classroom and conducted research into the role of libraries in providing health information to the public. Jointly, Dr. Catherine Arnott Smith and Dr. Alla Keselman co-edited "Meeting Health Information Needs Outside Of Healthcare: Opportunities and Challenges" (2015, Elsevier) and co-wrote "Consumer Health Informatics: Enabling Digital Health for Everyone" (in press Dec 2020, Chapman & Hall).