Samantha Helmick is a User Experience and Outreach pundit committed to libraries in their endeavors to adapt tech trends, facilitate resources and invigorate staff who serve users where they exist throughout the community. Samantha is an author, editor and international speaker. She received her Masters in Library and Information Science and Masters of Community Informatics from the University of Illinois at Champaign-Urbana. As a proud winner of the Iowa Library Association's Quality Time Award, she serves at the Burlington Public Library in Burlington, Iowa, as Public Relations Manager and Twitter guru.