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Description

Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.

Table of Contents

Contents

Acknowledgments

Introduction: What, exactly, is “Beer Culture”?
Adam W. Tyma

Chapter 1
Fermenting Community: Homebrewing as Community Building
Michelle Calka

Chapter 2
Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography
Jennifer C. Dunn

Chapter 3
Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand’s Revival
Charley Reed

Chapter 4
Social Media Suds: Blogging Beer to Stay Sharp in the Classroom
Robert Andrew Dunn

Chapter 5
Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries
Emory S. Daniel, Jr.

Chapter 6
"What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."
Travis R. Bell

Conclusion: One starting point of many …
Adam W. Tyma

Bibliography

About the Contributors

Product details

Published 26 Apr 2017
Format Ebook (Epub & Mobi)
Edition 1st
Extent 160
ISBN 9781498535557
Imprint Lexington Books
Illustrations 2 b/w illustrations
Series Communication Perspectives in Popular Culture
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Adam W. Tyma

Contributor

Travis R. Bell

Contributor

Michelle Calka

Contributor

Charley Reed

Contributor

Adam W. Tyma

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