[The] main originality of this book is in applying procedural rhetoric to the study of matching sites. In fact, as they become more popular and more accessible, the complex procedures of these sites, which include symbolic values and unequivocal implications of what a good match may be, are certainly influencing newer generations' understanding of their relationships. In turn, daily practices and expressions of dating, sexuality, marriage, same-sex relationships, friendships, and even family, are impacted by these transformations.

Marriage, Families & Spirituality

Shepherd gives a careful theoretical treatment to the apparatus of digitally mediated matchmaking and its connections with traditional assumptions of love, romance, and the institution of marriage. An important work for students of digital technology, networks, and/or the family.

Jenny L. Davis, James Madison University

Building Relationships contributes to the study of digital rhetoric by focusing on both digital identity performance and the role of the underlying algorithms—as coupled with user experience and design choices—of online matchmaking sites. Shepherd provides an exemplary methodology for digital rhetoric projects and takes the reader into the richly textured world of online dating systems.

Doug Eyman, George Mason University

Dawn Shepherd offers match as a replacement for search as the operative logic for how we find things and how they find us online. By situating online dating within the long history of mediated matchmaking, Shepherd breaks free from the presentist accounts of media technologies that treat each contemporary phenomenon with its accompanying technological system as if it "changes everything". Matchmaking provides a useful analytic for understanding a broad array of internet protocols, algorithms, and procedures that abound in our information-driven world. Whether we are looking for love in the right or wrong places, Shepherd shows us that what we love is central to how the internet makes itself known to us.

Jeremy Packer, University of Toronto