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Description
This book provides unique, on-the-ground insights into the expansion of Chinese media engagement and influence-building across the length and breadth of Africa.
Does the PRC's multimodal engagement with African media promote decolonization or its media propaganda? Drawing on copious interviews with journalists from across the continent, and complementing these with detailed analyses of stories reported in ways that serve the narratives and interests of the Chinese Communist Party, Emeka Umejei explores this question through China's ever-growing expansion of training, content-sharing, and formal media coordination initiatives across Africa. He maps these initiatives in the context of changing media economics in Africa, showing how they make strategic use of material constraints on the African side to expand China's footprint in the African media market.
What Umejei finds is that the CCP is increasingly complementing state-led media campaigns such as the Belt and Road News Network and Belt and Road News Alliance with more local strategies, building alliances with local media organisations and co-opting critical actors in the African media ecosystem. This is a must-read for anyone wanting to understand the past, present, and future of Chinese influence operations within African media.
This is a must-read for anyone wanting to understand the past, present, and future of Chinese influence operations within African media.
Table of Contents
Chapter 2. A Decade of Chinese Media Expansion in Africa
Chapter 3. BRNN: Linking Roads, Connecting Newsrooms in Africa
Chapter 4. Belt and Road Initiative Through the Lens of African Journalists
Chapter 5. Will Chinese-funded Media Exchanges Decolonize African Journalism?
Chapter 6. Training Africa's Future Media Leaders
Chapter 7. Mapping Chinese Media Partnerships and Content-Sharing Agreements in African Media
Chapter 8. Chinese Digital Satellite TV: Exporting Propaganda to Rural Africa
Chapter 9: Conclusion
References
Product details
| Published | 16 Apr 2026 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 192 |
| ISBN | 9781350532564 |
| Imprint | Zed Books |
| Dimensions | 234 x 156 mm |
| Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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In this meticulously researched book, Emeka Umejei offers a definitive account of China's multimodal engagement with African media. By grounding his analysis in interviews with journalists across the continent, he illuminates the tensions between influence operations and the pursuit of decolonial media futures. This is an essential contribution for anyone seeking to understand the shifting global dynamics of media power.
Iginio Gagliardone, University of the Witwatersrand, South Africa
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Ultimately, China in African Media stands as a landmark study in global communication and African media studies. It challenges both Western and Chinese paradigms, calling for an authentically African media discourse rooted in local realities rather than foreign models. His conclusion that China's media expansion offers both an opportunity for decolonization and a risk of ideological capture is delivered with balance and precision.
Brian Murphy, Georgetown University, USA
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China in African Media reveals how Beijing uses media exchanges, content-sharing agreements, and digital satellite projects to influence journalism across the continent. Based on extensive interviews with journalists in fourteen African countries, Emeka Umejei exposes the strategies behind China's charm offensive in African media-from elite journalism fellowships to satellite TV installations in remote villages. The book insightfully explains how China's approach compromises participants' editorial independence and threatens independent journalism in Africa.
Joshua Eisenman, Notre Dame University, USA
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This is a timely and important study of the multiple means China is using to advance its international propaganda and its model of authoritarian journalism by penetrating African media. At a time when China is rapidly accelerating its “sharp power” global influence activities, Emeka Umejei has written an authoritative and well researched account of how China's neocolonial project is reshaping African media and the danger it poses to independent journalism on the continent.
Larry Diamond, Stanford University, USA

























