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Chinese Fashion

From Mao to Now

Chinese Fashion cover

Chinese Fashion

From Mao to Now

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Pre-order. Available 03 Sep 2026
$43.19 RRP $53.99 Website price saving $10.80 (20%)

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Description

How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes?

In the 15 years since the first edition of Chinese Fashion was published, China has surpassed the US as the world's biggest fashion market and continues to expand. With rapid urbanization and increasing spending power of the population, China is now a leading consumer and creator of contemporary fashion.

In this revised, updated edition, new material highlights the momentous changes that have taken place in Chinese fashion and its relationship with its rapidly evolving economy, politics, and society over the past decade. With a new preface touching on China's many recent crises and their impact on the fashion industry, including the trade war with the US and the 2019 COVID-19 pandemic, Juanjuan Wu provides an updated account of modern Chinese fashion from 1978 to the present day.

Chinese Fashion offers a historical analysis of the development of the industry, as well as an investigation of the relationship between dress, gender, identity and consumption in contemporary China, providing an invaluable introduction to one of the most powerful fashion countries in the world.

Table of Contents

Acknowledgments
Preface to the First Edition
Preface to the Revised and Updated Edition
A Note on Chinese in This Book

1. The Post-Mao Fashion Revival
2. From Asexual to Unisex to Sexy
3. The Spread of Fashion through Mass Media
4. Fashion in Print
5. Importing Fashion Icons and Datafied Fandom
6. Reinvented National Identity: The Qipao, Mao Suit, and Hanfu
7. The Evolution of Fashion Designers and Models
8. The Chinese Fashion System
9. Dreams of Luxury: The Pendulum Swing of Desire
Epilogue

Notes
Selected Bibliography
Index

Product details

Published 03 Sep 2026
Format Ebook (PDF)
Edition 2nd
Extent 288
ISBN 9781350216624
Imprint Bloomsbury Visual Arts
Illustrations 88 bw illus
Series Dress, Body, Culture
Publisher Bloomsbury Publishing

About the contributors

Author

Juanjuan Wu

Juanjuan Wu is Professor in the Design Innovation…

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