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Communication Impact
Designing Research That Matters
Susanna Hornig Priest (Anthology Editor) , Traci L. Anderson (Contributor) , Chike Anyaegbunam (Contributor) , Robert Balfour (Contributor) , Marjan de Bruin (Contributor) , Wai Hsien Cheah (Contributor) ,
- Textbook
Communication Impact
Designing Research That Matters
Susanna Hornig Priest (Anthology Editor) , Traci L. Anderson (Contributor) , Chike Anyaegbunam (Contributor) , Robert Balfour (Contributor) , Marjan de Bruin (Contributor) , Wai Hsien Cheah (Contributor) ,
- Textbook
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Description
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
Table of Contents
Part 2 Part I: Community-Based Research
Chapter 3 1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar
Chapter 4 2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making
Chapter 5 3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study
Chapter 6 4 Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology
Part 7 Part II: Organizations and Institutions
Chapter 8 5 Gender and Professional Identity among Caribbean Journalists
Chapter 9 6 Patient Satisfaction in a Medical Setting: An Emergent Design Approach
Chapter 10 7 Interpreting Signs: Reflections on Research Design in Context
Part 11 Part III: Problem-Focused Research
Chapter 12 8 Peer Influence and Prosocial Behavior: Ten Years of Study
Chapter 13 9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables
Chapter 14 10 Communication at the End of Life: Volunteer-Patient Relationships in Hospice
Chapter 15 11 Scientific Knowledge and Personal Experience: Mutually Exclusive?
Part 16 Part IV: Research across Cultures
Chapter 17 12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia
Chapter 18 13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research
Chapter 19 14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize
Chapter 20 15 Choices and Voices: Assessing Television Preferences of Teenage African-American Girls
Part 21 Part V: New Technologies and Research
Chapter 22 16 Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews
Chapter 23 17 Using the Internet to Conduct Communication Research: Two Scholars' Experiences
Chapter 24 18 Finding Out What's on the World Wide Web
Chapter 25 Afterword: Purpose and Direction
Product details
| Published | 07 Jan 2005 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 288 |
| ISBN | 9780742530980 |
| Imprint | Rowman & Littlefield Publishers |
| Dimensions | 227 x 148 mm |
| Publisher | Bloomsbury Publishing |
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