Compulsive Buying

Consumer Traits, Self-Regulation, and Marketing Ethics

Compulsive Buying cover

Compulsive Buying

Consumer Traits, Self-Regulation, and Marketing Ethics

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Description

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Table of Contents

Chapter 1: Compulsive Buying Behaviour
Chapter 2: Personality, Personality Traits and Consumer Traits
Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying
Chapter 4: The Influence of the Credit Card on Compulsive Buying
Chapter 5: Self-regulating Compulsive Buying Behaviour
Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer

Product details

Published 03 Nov 2021
Format Hardback
Edition 1st
Extent 166
ISBN 9781793645739
Imprint Lexington Books
Illustrations 4 b/w illustrations; 11 tables;
Dimensions 227 x 161 mm
Publisher Bloomsbury Publishing

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