Computer-Mediated Communication

A Theoretical and Practical Introduction to Online Human Communication

  • Textbook
Computer-Mediated Communication cover

Computer-Mediated Communication

A Theoretical and Practical Introduction to Online Human Communication

  • Textbook
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Description

As more of our human interaction moves online and facilitated by digital channels, it becomes increasingly important to understand how being online influences how we interact with others and ourselves. This textbook introduces students to the fundamental concepts, theories, and applications of computer-mediated communication. To prevent information from being dated, the text begins by building a foundational understanding of CMC theories—including CFO, SIP, SIDE, and hyperpersonal—to understand how being online affects human-human communication in a way that is not dependent on or embedded in a particular channel. From there, subsequent chapters explore how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup. After exploring these intersections, the textbook considers various uses of CMC, including to persuade, to entertain, and to facilitate relationships. Though contemporary examples are offered to illustrate theories and application, the text is written in a way that allows and encourages scholars to think about their own media use in a broader and channel-agnostic mindset, applying what they learn beyond just Instagram and Snapchat, to make sense of their modern and digital world.

Table of Contents

Part I. Infrastructure
1. What is the Internet?
2. The Nature of Computer Mediated Communication

Part II. Theories
3. Impersonal Communication Theories
4. Interpersonal Communication Theories
5. Group Communication Theories

Part III. Contexts
6. Organizational Communication
7. Group Communication
8. Interpersonal Communication
9. Intrapersonal Communication

Part IV. Applications
10. Social Media
11. Video Games
12. Advertising & Public Relations
13. Politics
14. The Future

Product details

Published 29 Apr 2021
Format Paperback
Edition 1st
Extent 348
ISBN 9781538131718
Imprint Rowman & Littlefield Publishers
Illustrations 10 b/w illustrations; 5 b/w photos; 35 colour illustrations; 65 colour photos; 5 tables; 10 graphs; 13 textboxes
Dimensions 257 x 183 mm
Publisher Bloomsbury Publishing

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