Designing and Conducting Ethnographic Research
An Introduction
- Textbook
Designing and Conducting Ethnographic Research
An Introduction
- Textbook
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Description
Written in practical, straightforward language, this text defines the qualitative research enterprise, links research strategies to theoretical paradigms, and outlines the ways in which an ethnographic study can be designed. The Ethnographer's Toolkit series begins with this primer, which introduces novice and expert practitioners alike to the process of ethnographic research, including answers to questions such as who should and can do ethnography, when it is used most fruitfully, and how research projects are carried out from conceptualization to the uses of research results. Use Designing and Conducting Ethnographic Research as a guide to the entire Toolkit or as a stand-alone introduction to ethnographic research.
Table of Contents
List of Tables and Figures
List of Examples
Chapter 1. What Is Ethnography?
Chapter 2. When, Where, and By Whom Should Ethnography Be Used?
Chapter 3. Paradigms for Framing the Research of Ethnographic Research
Chapter 4. An Overview of Research Design
Chapter 5. Choosing and Designing an Ethnographic Research Project
Chapter 6. Collecting Ethnographic Data
Chapter 7. Data Analysis: How Ethnographers Make Sense of their Data
Chapter 8. Identifying and Building Research Items and Research Partnerships
Chapter 9. Applying Ethnography
Chapter 10. Protection of Risk to Human Subjects and the Ethics of Ethnographic Fieldwork
References
Index
Product details

Published | 31 May 2026 |
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Format | Hardback |
Edition | 3rd |
Extent | 376 |
ISBN | 9781538191231 |
Imprint | Bloomsbury Academic |
Illustrations | 25 tables |
Dimensions | 229 x 152 mm |
Series | Ethnographer's Toolkit |
Publisher | Bloomsbury Publishing |