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Drill Rap, Sex Work, and the Digital Underground
(Clout)Chasing on Chicago’s Southside
Drill Rap, Sex Work, and the Digital Underground
(Clout)Chasing on Chicago’s Southside
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Description
In this book, Jabari Evans examines Chicago's controversial Drill rap scene and the “always-on” nature of social media for these musicians, who are often tasked with maintaining constant connection across multiple platforms in order to both affirm their street authenticity locally and promote themselves to an imagined audience of global Hip-Hop fans. Drawing on empirical studies, ethnographic fieldwork, and prominent members of Chicago's Hip-Hop scene, Evans explores the role of social media as an economic resource supporting artistic labor and the implications, both positive and negative, of relying on these platforms for success. Clout, a term heavily used by Drill rappers, refers to the way their influence on social media is measured according to numeric metrics including likes, views, re-posts, and followers. Ultimately, Evans argues that while Black youth of Drill effectively use Hip-Hop cultural norms to harness the power of clout and gain individual celebrity, this success comes with ambivalence over unwanted surveillance of their private lives and the need to rely on negative stereotypes as central to their identities.
Table of Contents
Chapter 2: Chief Keef Effect
Chapter 3: The Thrill of the (Clout)chase
Chapter 4: Live at Demon Time
Chapter 5: City Girls Is Up
Product details
| Published | 15 Oct 2024 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 158 |
| ISBN | 9781666909975 |
| Imprint | Lexington Books |
| Dimensions | 0 x 0 mm |
| Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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Jabari Evans writes from the perspective of an insider, someone who knows the hip-hop game intimately and who understands the significance of digital cloutchasing and the associated stakes of curating the self as spectacle. The reader is introduced to a host of hip-hop heads, both men and women, with Evans offering a keen analysis of their actions and motivations as they navigate Chicago's hip-hop underground and negotiate their mediated status profiles within a fiercely competitive scene.
Murray Forman, Professor of Communication Studies, Northeastern University, USA
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