We are certain we are 'one' person, not a thousand different selves reacting unconsciously to thousands of different stimuli. Everyday Bias is an important guide to seeing oneself the way others might.

Ken Burns, Historian and Filmmaker

Both thoughtfully situated in its philosophical context while also making effective use of up-to-date scientific research, Everyday Bias is critically valuable in the era where AI technologies are becoming pervasive. This book will be valuable both to users and developers of AI technologies who want to better understand how these systems risk perpetuating the bias that is already ubiquitous in the world.

Benjamin Roome, Artificial Intelligence Ethicist and Founder of Ethical Resolve

This new edition of Everyday Bias deepens our understanding of the human dynamics of decision-making by expanding beyond face-to-face human interaction into an exploration of how bias shapes and is shaped by artificial intelligence and social media. At a time when our lives are being increasingly influenced by these technologies, this is an important and valuable read! I strongly recommend this book!

George Halvorson, former CEO, Kaiser Permanente

In this new edition, Howard and Jake Ross have gone beyond their important work in helping leaders understand the function and impact of bias. They now show us how even our technological worlds of AI and social media can be deeply impacted by and can correspondingly spread bias and misunderstanding. Given the importance of these technologies in our modern world, this book is essential reading!

Maureen Jules-Perez, Divisional CIO, Capital One

This book should be on every executive's desk. Howard and Jake Ross cut through the noise with clarity and compassion, reminding us that bias isn't a flaw in a few bad people, it's a feature of every human brain. The question is what we do about it. Everyday Bias gives us the tools. Our organizations and our people deserve nothing less.

Sheila A. Robinson, CEO, Executive Woman Media

Ever since reading Everyday Bias more than a decade ago, I have returned repeatedly to the insights the book offers. The new edition is even more compelling given today's climate where bias and prejudice seem to drive us further away from our humanity. The examples and lessons in this book are important for all of us to hear.

Robert Wm. Blum, William H. Gates Sr. Professor, Department of Population, Family and Reproductive Health, Johns Hopkins University, and Director, Johns Hopkins Urban Health Institute, USA