From Awareness to Commitment in Public Health Campaigns: The Awareness Myth contains well-researched evidence reminding us that awareness does not necessarily translate into action. The use of personal stories to illustrate major points in the book speaks to the reader’s heart and the authors provide scores of examples of effective strategies to break out of “slacktivism” and create effective health campaigns. This book is a solid guide for health communicators and is a must for courses in health communication, campaign development, or strategic communication.

Michelle Miller-Day, Chapman University

In an approach that is well-evidenced and articulated, Hill and Thompson-Hayes critique “awareness culture” and propose a new communication model for enacting change in a digital age. More than a complementary text on health campaigns, this much-needed book addresses and seeks to remedy existing gaps in literature and practice.?

Katherine A. Foss, Middle Tennessee State University