Excellent product design book with relevant and up to date creations.

Gail Simpson, Broxburn Academy, UK

Clear examples used throughout which comunicate effectively. Good use of contemporary design.

Stewart Bibby, Lincoln University, UK

An excellent introduction to the subject with great examples and case studies.

Aanand Davé, University of Portsmouth, UK

Clear layout, well written and an interesting text.

Donna Stephens, Plymouth College of Art, UK

The book covers the basic requirements of product design in a very nice way. The book presents wide variety of case studies and gives an idea about the product design steps.

Indepreet Singh Ahuja, Punjabi University, India

Good introductory text, plenty of thoughtful comments from contemporary designers also a range of good quality images.

Robin Jones, London Southbank University, UK