Fundraising for Academic Libraries

A Practical Guide for Librarians

Fundraising for Academic Libraries cover

Fundraising for Academic Libraries

A Practical Guide for Librarians

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Description

With more universities facing financial difficulty and academic libraries being asked to do more with less, fundraising has been transformed from a luxury to a necessity. Now, more than ever, academic libraries need to know how to effectively obtain and steward donors. Most fundraising books are written from perspectives that are not always relevant to the complex environment that academic libraries must navigate.

Fundraising for Academic Libraries: A Practical Guide for Librarian is written just for academic libraries. The authors demystify fundraising to enable those to work in an academic library to feel confident in their ability to obtain contributions, sponsorships, and grants for their libraries. From major gifts to events to special collections, this book looks at academic library fundraising holistically. Not a one-size-fits-all approach, chapters explore multiple methods that an academic library can use to identify potential donors, ask for gifts, and retain existing contributors. This book also connects readers with extensive fundraising resources so they can readily apply the book’s tips and techniques to their own library environment. Whether they are interested in approaching a local business to provide a prize for a silent auction or asking for an established donor for an estate gift, novice academic library fundraisers will find step-by-step instructions that help them navigate a variety of situations. By providing readers with practical fundraising tools including flow charts, simple proposal and gift templates as well as sample donor correspondence, this book enables academic libraries to be able to start and advance their own development programs.

Table of Contents

Title Page

Dedication

Table of Contents

List of Illustrations

Preface

1 (Current state of) Fundraising in the Academy

2 Why Libraries Need to Fundraise and Where to Start

3 Who Are Your Donors and How to Find Them

4 Understanding Annual Giving

5 Demystifying Major Giving

6 Principles of Planned Giving

7 Saving, Spending, and Documenting: Gift Processing and Acceptance

8 Grasping Gifts in Kind

9 But EVERYONE has a Board! Advocacy, Friends Groups, Boards, etc.

10 Engaging Donors with Events

11 Securing Corporate Support

12 Getting to the Bottom of Foundation Support

13 Connecting with Government Grants

14 Showing Impact through Stewardship

Appendices

Glossary of Terms

Bibliography

Permissions

Index

Product details

Published 15 Jun 2020
Format Ebook (Epub & Mobi)
Edition 1st
Extent 112
ISBN 9781538131305
Imprint Rowman & Littlefield Publishers
Illustrations 16 b/w photos; 12 textboxes
Series Practical Guides for Librarians
Publisher Bloomsbury Publishing

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