The Golden Pitch
How Celebrities and Influencers Shape the Way We Think, Feel, and Act
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Description
How do today's celebrities have the enormous power and influence to be able to push products and change minds?
Author Martha Laham explores the history of just where the celebrity endorsement came from.
-She delves into the history of celebrity.
-Explores society's fascination with celebrity.
-Examines the use of celebrity and influencer endorsements.
-Looks at the rise of the microcelebrity.
-Considers the future of fame and celebrity in the digital age.
Table of Contents
Chapter 1: Tracing the History of Celebrity
Chapter 2: Wishing Upon a Star
Chapter 3: Laughing All the Way to the Bank
Chapter 4: Turning Big Names into Big Business
Chapter 5: Swapping the Box Office for the Ballot Box
Chapter 6: So You Want to Be Famous
Chapter 7: Ushering In a New Era of Celebrity
Bibliography
Product details
| Published | 04 Feb 2027 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Pages | 256 |
| ISBN | 9798216197447 |
| Imprint | Bloomsbury Academic |
| Dimensions | 229 x 152 mm |
| Publisher | Bloomsbury Publishing |
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