This product is usually dispatched within 2-4 weeks
Flat rate of $10.00 for shipping anywhere in Australia
Inspection copy added to basket
This title is available for inspection copy requests.
Please note our inspection copies are only available in ebook format, and are fulfilled by VitalSource™. If an ebook isn’t available, please visit our inspection copy page for more information.
You must sign in to add this item to your wishlist. Please sign in or create an account
Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.
Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.
Published | 31 Jul 2014 |
---|---|
Format | Paperback |
Edition | 1st |
Extent | 256 |
ISBN | 9781609014933 |
Imprint | Fairchild Books |
Illustrations | 130 color illus |
Dimensions | 280 x 215 mm |
Publisher | Bloomsbury Publishing |
My favorite part of this proposal is that the authors are putting together the entire process of
merchandise planning and product development.
Joseph Hancock, Drexel University, US
Exceptionally clear and easy to understand. . . It is modern in its approach and format and covers an enormous amount of ground.
Derek W. Cockle, LIM College, US
Guide to Fashion Entrepreneurship: The Plan, the Product, the Process is a comprehensive and authoritative textbook designed for fashion and/or business courses...It is definitely a book that deserves a spot on the shelves of any library that has a focus on fashion, business, art, or any combination thereof.
Katya Pereyaslavska, Project Manager, Accessible Texts Repository, Scholars Portal, Ontario Council of University Libraries, ARLIS
The book is, however, extensively laden with scholarly apparatuses, with bibliographies and notes at the end of every chapter, an extensive glossary, index, and basic and extended tables of contents. This gives the book much utility as a reference work, allowing for quick and easy navigation to relevant subject areas, and these are an enormously value-added benefit to the text. It is definitely a book that deserves a spot on the shelves of any library that has a focus on fashion, business, art, or any combination thereof.
Katya Pereyaslavska, ARLIS
Online Resources
Go to http://www.bloomsbury.com/isrreg?isrid=29889&pid=216852/
Resources for all Fairchild Books textbooks are online.
Get 30% off in the May sale - for one week only
Your School account is not valid for the Australia site. You have been logged out of your account.
You are on the Australia site. Would you like to go to the United States site?
Error message.