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High-Tech Grass Roots
The Professionalization of Local Elections
- Textbook
High-Tech Grass Roots
The Professionalization of Local Elections
- Textbook
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Description
Election campaigns in small and mid-sized electoral districts have been run from the grass roots from the beginning of the republic. Yard signs, door-to-door canvassing, and soap-box oratory have characterized state and local elections for years, and many predict their persistence into the 21st century. This book looks at new trends in small-town politics, tracking the infiltration of sophisticated communications technology, the use of political consultants, and the increase in fundraising and campaign expenditures. Original surveys, interviews, and in-depth case studies lead the author to conclude that the new tactics are with us to stay, but that their potentially negative effects-rising campaign budgets and diminished citizen participation-may be mitigated by creative approaches to reform.
Table of Contents
Chapter 2 How Are Local Candidates Campaigning for Office?
Chapter 3 Why Are Local Candidates Adopting New Style Campaign Strategies?
Chapter 4 How Will Encroaching Campaign Sophistication Affect the Health of Democracy?
Chapter 5 Electoral Reform from the Grassroots
Chapter 6 Appendix A: A Detailed Account of Data Collection
Chapter 7 Appendix B: Summarizing Campaign Sophistication
Product details
| Published | 24 Dec 2002 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 256 |
| ISBN | 9780742517660 |
| Imprint | Rowman & Littlefield Publishers |
| Dimensions | 228 x 147 mm |
| Series | Campaigning American Style |
| Publisher | Bloomsbury Publishing |
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