Brian Malley's ethnography brims with bold new insights and counter-intuitive ideas about how conservative evangelicals know 'what the Bible says.' After deftly disposing of literalist clichés, he shows how their interpretive traditions combine with an absence of hermeneutic method and their desire for daily relevance to 'bring the Bible alive' for each generation. A must-read for anyone curious about what Bible belief really is and how it happens.

Susan Harding, University of California, Santa Cruz

This is an exciting time for students of religion, with new competing theories drawing on cognitive anthropology and psychology, and on evolutionary biology. With this first in-depth case-study of a religious movement based on these novel ideas, Brian Malley makes an outstanding contribution to the ongoing debates.

Dan Sperber, French Centre National de la Recherche Scientifique