This pioneering work on online food discourse beautifully integrates fascinating empirical studies with theoretical advances and critical depth. A crucial read for scholars of food, language, and discourse.

Dan Jurafsky, Professor and Chair of Linguistics, Stanford University, USA

This volume is a fascinating exploration of digital food discourse, an important aspect of contemporary culture. It investigates food-related ideologies and aesthetics, and considers interesting dimensions regarding how people enact identities and ambiently affiliate around food. It will definitely spark further research ideas in anyone who reads it!

Michele Zappavigna, Senior Lecturer, School of the Arts and Media, University of New South Wales, Sydney, Australia

This imaginative collection brings to the table a healthy variety of food-related discourses in diverse cultural and social media contexts, showcasing the intricate relationships between food, identities and (multi-modal) communication. It will unfailingly whet the appetite of scholars and students of digital discourse analysis for further studies on a topic of high visibility and importance in the social media landscape.

Alex Georgakopoulou, Professor of Discourse Analysis & Sociolinguistics, King's College London, UK

The fascinating and oft-unexplored relationship between food, language, and social meaning is examined thoroughly. ... It will be of interest to linguists and, as a reflection of the digital zeitgeist, general readers alike.

Language in Society