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Indigenous Language for Social Change Communication in the Global South
Indigenous Language for Social Change Communication in the Global South
Description
Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchanged via radio, remain fundamental to ensure that the linguistic and cultural diversity of the world progresses despite colonizing pressures. Contributors present cases that explore how indigenous communities use mediums such as the radio to help support their language, identity, and expand their own social change. Highlighting the centrality of music in the development of political discussions and language as a central part of collective identity, contributors analyze how these mediums function as both a vessel and a link for information and cultural cohesion of those engaging in social change. Scholars of communication, sociology, and development studies will find this book of particular interest.
Table of Contents
Introduction: Social Change Communication in Indigenous Languages
Abiodun Salawu, Tshepang Bright Molale, and Enrique Uribe-Jongbloed
Part 1. Indigenous Mass Media and Health Communication
Chapter 1. Xhosa/English (Xhoslish) Code-Switching in Radio Health Programming towards Communication for Development and Social Change: Analysis of Selected Radio Station in South Africa
Moses Ofome Asak, Tshepang Bright Molale, and Abiodun Salawu
Chapter 2. Critical Discourse Analysis of Traditional Medicine Outdoor Advertising and Public Health Issues in Northern Nigeria
Aondover Eric Msughter, Mohammad Garba Kuchi, and Abubakar Aliyu Abba
Chapter 3. Indigenous Language Status and the Threat to Transmission and Acquisition of Traditional Medical Knowledge (TMK)
Janet O. Adekannbi
Chapter 4. Indigenous Languages, Digital Media, and COVID-19 Pandemic in the Global South: A South African Discourse
Fulufhelo Oscar Makananise, Edgar Julius Malatji, and Shumani Eric Madima
Part 2. Resistance, Resilien
Product details
| Published | 22 May 2023 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Extent | 298 |
| ISBN | 9781666912050 |
| Imprint | Lexington Books |
| Illustrations | 3 b/w photos; 1 tables; 1 charts; |
| Series | Communication, Globalization, and Cultural Identity |
| Publisher | Bloomsbury Publishing |
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