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Description
A revelation of the invisible forces shaping your spending habits, from impulse buys to brand loyalty.
Have you ever questioned your sanity after looking at all those unnecessary things you bought after a late night online shopping spree? Or worse still, have no recollection of buying them at all?
From the supermarket shelf to online checkout, every purchase we make is influenced by hidden forces. From what you're wearing right now to what you'll eat for lunch, or what you're going to watch on television tonight, the choices you make are designed by marketers who know which parts of the psyche to prod, poke and influence to get the customer to feel, think, believe and behave exactly the way they want them to.
Influenced uncovers the science behind our buying decisions, revealing the psychology of decision-making, the emotional triggers you don't notice, the quirks of personality that shape your spending and the surprising influence of other people, from friends and family to social media personalities. Drawing on cutting-edge research and real-world examples, Aarron Atkinson-Toal offers a fascinating look at the inner workings of the consumer mind – and how understanding it can change the way you shop.
Accessibility Information
Support for non-visual reading
- No accessibility features offered by the reading system, device or reading software are disabled or otherwise unusable with the product
- Has alternative text descriptions for images
Visual adjustments
Appearance of the text and page layout can be modified (font, spacing, colors)
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
- Content is enhanced with ARIA roles to optimize organization and facilitate navigation
- Purposes of all links are made clear
Rich content
Language tagging provided
Additional accessibility information
- WCAG level AA
- WCAG v2.2 compliant
- Accessibility request contact
Table of Contents
Chapter 1: Influenced
Chapter 2: Rationality
Chapter 3: Irrationality
Chapter 4: Logic
Chapter 5: Emotions
Chapter 6: Psyche
Chapter 7: Senses
Chapter 8: Colours
Chapter 9: People
Chapter 10: Gender
Epilogue: Uninfluenced
Product details
| Published | 05 Nov 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 304 |
| ISBN | 9781399427777 |
| Imprint | Bloomsbury Sigma |
| Publisher | Bloomsbury Publishing |
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