Bloomsbury Home
Internet Resources and Services for International Marketing and Advertising
A Global Guide
Internet Resources and Services for International Marketing and Advertising
A Global Guide
This product is usually dispatched within 2-4 weeks
- Delivery and returns info
-
Flat rate of $10.00 for shipping anywhere in Australia
Description
The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging.
Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.
Table of Contents
Introduction
Global Marketing and Advertising Resources
Africa
Asia
Australia and Oceania
Europe
North America
South America
Web Site Title Index
Web Site Sponors Index
Country Index
Subject Index
Product details
| Published | 30 May 2002 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 372 |
| ISBN | 9781573564076 |
| Imprint | Greenwood |
| Dimensions | 254 x 178 mm |
| Series | Global Guides to Internet Business Resources |
| Publisher | Bloomsbury Publishing |
Related Titles
