Magazine Advertising in Life during World War II

Patriotism through Service, Thrift, and Utility

Magazine Advertising in Life during World War II cover

Magazine Advertising in Life during World War II

Patriotism through Service, Thrift, and Utility

Quantity
In stock
$171.00 RRP $190.00 Website price saving $19.00 (10%)

This product is usually dispatched within 2-4 weeks

Description

Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women’s studies.

Table of Contents

Part I: Introduction
Chapter 1:Advertising, Cultural Values, and World Wars I & II

Part II:1942
Chapter 2: Service—1942
Chapter 3: Thrift—1942
Chapter 4: Utility—1942

Part III: 1943
Chapter 5: Service—1943
Chapter 6: Thrift—1943
Chapter 7: Utility—1943

Part IV: 1944
Chapter 8: Service—1944
Chapter 9: Thrift—1944
Chapter 10: Utility—1944

Part V: 1945
Chapter 11: Service—1945
Chapter 12: Thrift—1945
Chapter 13: Utility—1945

Part VI: Conclusion
Chapter 14: Conclusion

Appendix
Bibliography
Index
About the Author

Product details

Published 01 Mar 2018
Format Hardback
Edition 1st
Extent 262
ISBN 9781498552479
Imprint Lexington Books
Illustrations 2 Tables
Dimensions 238 x 157 mm
Publisher Bloomsbury Publishing

About the contributors

Related Titles

Get 30% off in the May sale - for one week only

Environment: Staging