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Marketing 101
How Smart Schools Get and Keep Community Support
Marketing 101
How Smart Schools Get and Keep Community Support
Description
Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach-only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
Table of Contents
Chapter 2: The Problems and the Solution
Chapter 3: Education Has Customers, Too
Chapter 4: Doing Your Demographic Homework
Chapter 5: Developing Information Bases for Smart Schools
Chapter 6: Image Matters Whether We Like It or Not
Chapter 7: Your Public School Database Is a Marketing Gold Mine
Chapter 8: Using Program Evaluation as a Marketing Tool.
Chapter 9: Getting Your Message to the Public Through Marketing Communications
Chapter 10: Marketing Communications Strategies
Chapter 11: Passing a School Referendum: A Savvy Mix of Politics and Marketing
Chapter 12: Putting Marketing to Work in Smart Schools
Chapter 13 Appendix A: High School Student Attitude and Behavior Survey Tool
Product details
| Published | 16 May 2011 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 3rd |
| Extent | 168 |
| ISBN | 9781607095989 |
| Imprint | R&L Education |
| Publisher | Bloomsbury Publishing |
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