Marketing and Financial Management
New Economy - New Interfaces
- Textbook
Marketing and Financial Management
New Economy - New Interfaces
- Textbook
This product is usually dispatched within 2-4 weeks
- Delivery and returns info
-
Flat rate of $10.00 for shipping anywhere in Australia
Description
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.
Table of Contents
PART ONE: MARKETING AND FINANCE ISSUES FOR MARKETING STRATEGY, ANALYSIS AND DECISIONS
Current Perspectives of the Marketing/Finance Interface
Marketing and Finance in the "New Economy" New Roles New Relationships
Business Planning in the "New Economy" An Integrated Approach
PART TWO: COST IMPLICATIONS AND COST CHARACTERISTICS AFFECTING MARKETING STRATEGY DECISIONS
The Financial Implications of Strategic Marketing Decisions
The Financial Implications of Operational Decisions
PART THREE: FINANCIAL STRUCTURE AND PERFORMANCE CHARACTERISTICS
Measuring the Value Created for Shareholders A Marketing Strategy Perspective
Working Capital Management
Managing the Fixed Asset Base
Managing Cash Flows
Capital Structure Decisions
Investment Appraisal
Developing and Managing a Business Portfolio
Performance Planning and Control.
Product details
| Published | 18 Nov 2004 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 432 |
| ISBN | 9781403940971 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Publisher | Bloomsbury Publishing |
ONLINE RESOURCES
Bloomsbury Collections
This book is available on Bloomsbury Collections where your library has access.
Related Titles
