Marketing and Public Relations for Libraries

Marketing and Public Relations for Libraries cover

Marketing and Public Relations for Libraries

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Description

Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Product details

Published 01 Jan 1987
Format Paperback
Edition 1st
Extent 213
ISBN 9780810846562
Imprint Scarecrow Press
Dimensions 214 x 139 mm
Series The Library Administration Series
Publisher Bloomsbury Publishing

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