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Description
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
Table of Contents
What is Marketing?
Marketing in the Non-Profit Sector
The Marketing Plan in a Non-Profit Organisation
Marketing Research
Collecting Marketing Information
The Marketing Audit
The Marketing Mix in Non-Profit
Organisations Products and Services in Non-Profit Organisations
Price in Non-Profit Organisations
Place in Non-Profit Organisations
Promotion in Non-Profit Organisations
The Control of Marketing in Non-Profit Organisations
Index.
Marketing in the Non-Profit Sector
The Marketing Plan in a Non-Profit Organisation
Marketing Research
Collecting Marketing Information
The Marketing Audit
The Marketing Mix in Non-Profit
Organisations Products and Services in Non-Profit Organisations
Price in Non-Profit Organisations
Place in Non-Profit Organisations
Promotion in Non-Profit Organisations
The Control of Marketing in Non-Profit Organisations
Index.
Product details
| Published | 11 Nov 1992 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 190 |
| ISBN | 9781349116324 |
| Imprint | Red Globe Press |
| Publisher | Bloomsbury Publishing |
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