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Mastering Customer Relations
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Description
This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options.
The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.
Table of Contents
Acknowledgements
List of Figures
Preface
Introduction
Who is the Customer
Value for Money
Customer Loyalty
Complaints and Recovery
Legal Aspects
Customer Care and New Technologies
Relationships
Public Relations
Customer Service in Action
Developing a Customer Relations Strategy
Bibliography
Index.
List of Figures
Preface
Introduction
Who is the Customer
Value for Money
Customer Loyalty
Complaints and Recovery
Legal Aspects
Customer Care and New Technologies
Relationships
Public Relations
Customer Service in Action
Developing a Customer Relations Strategy
Bibliography
Index.
Product details
| Published | 05 May 2000 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 238 |
| ISBN | 9780333801598 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Series | Master Series (Business) |
| Publisher | Bloomsbury Publishing |
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