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Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
| Published | 10 Aug 2007 |
|---|---|
| Format | Paperback |
| Edition | 2nd |
| Extent | 256 |
| ISBN | 9780230549302 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Series | Master Series (Business) |
| Publisher | Bloomsbury Publishing |
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