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Description
Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.
Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.
Table of Contents
Glossary
Preface
Introduction
Internal and External Analysis
Social Analysis
Political Analysis
Economic Analysis
Cultural Analysis
Technological Analysis
Aesthetic Analysis
Customer Analysis
Legal Analysis
Environmental Analysis
Sectoral Analysis
Future Trends and Cases
Bibliography
Useful Web Pages
Index.
Preface
Introduction
Internal and External Analysis
Social Analysis
Political Analysis
Economic Analysis
Cultural Analysis
Technological Analysis
Aesthetic Analysis
Customer Analysis
Legal Analysis
Environmental Analysis
Sectoral Analysis
Future Trends and Cases
Bibliography
Useful Web Pages
Index.
Product details
| Published | 28 Feb 2001 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 272 |
| ISBN | 9780333929377 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Series | Master Series (Business) |
| Publisher | Bloomsbury Publishing |
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