The Measurement of Media Reputation

The Measurement of Media Reputation cover

The Measurement of Media Reputation

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Description

The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.

Table of Contents

Chapter 1: Media Reputation: A Critical Overview

Chapter 2: The Measurement of Media Coverage

Chapter 3: The Comparisons and Validity Tests of the Measures of Media Favorability

Chapter 4: Interactions among Three Dimensions of Media Coverage

Chapter 5: A Composite Measure of Media Reputation

Chapter 6: Conclusions and Discussions

Product details

Published 25 Jul 2019
Format Ebook (Epub & Mobi)
Edition 1st
Extent 152
ISBN 9781498573009
Imprint Lexington Books
Illustrations 7 BW Illustrations
Publisher Bloomsbury Publishing

About the contributors

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Environment: Staging