Mediated Cultures, Political Discourses, and the Celebrity
Perspectives from India
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Description
Bringing together scholars from a range of disciplines, this book explores the political contexts of celebrity in contemporary India. The book charts the changing ideological contexts of celebrities in the public sphere and the complex interplay of patronage, security and activism that Indian stars must navigate. Chapters explore mainstream Hindi film and the Bollywood system as well as marginalised and regional cinemas, from Dalit and Adivasi identities to regional Tamil and Malayalam film. Together the chapters in this volume offer new perspectives on global celebrity studies from the point of view of one of the largest and most dynamic film industries in the world.
Table of Contents
1. From Pan-Indian and Secular to Parochial and Hindutva: Tracing the evolution of the Hindi film hero (and star) in Modi's India, Shreya Mitra
2. Configuring Hashtag Activism: Celebrity Figures as Political Tool Kits, Amrita Biswas
3. Embodying the Technocratic Gaze: Aamir Khan's Stardom, Nationalism and Bollywood Cinema, Soumik Pal
4. Starring the Region: Redefining Cine-Politics in South India, Pritha Chakrabarti
5. The Circulation of Caste: Mediated Stardom and “Enjoy Enjaami”, Amrutha Kunapulli
6. Born to be Stars: Celebrity kids, nepotism and the myth of neoliberal meritocracy, Namrata Rele Sathe
7. On the Status of the Image Today: Iconoclasm and Iconophilia in Baahubali (2015), Jenson James
8. Configuring the Slacker Subjectivity: A Study of Vijay Sethupathi's Stardom in Tamil Cinema, B. Geetha
9. The Curious Case of Becoming Manju Warrier: Problematic of Female Stardom in Malayalam Cinema, M.S. Mydhily
10. Celestial Body: Shah Rukh Khan, the Digital Uncanny, and Other-Worldly Subjects, Damili Kulkarni
Conclusion
Bibliography
Index
Product details
| Published | 12 Nov 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 224 |
| ISBN | 9781350466210 |
| Imprint | Bloomsbury Academic |
| Series | Asian Celebrity and Fandom Studies |
| Publisher | Bloomsbury Publishing |
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