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Music Business Essentials
A Guide for Aspiring Professionals
Music Business Essentials
A Guide for Aspiring Professionals
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Description
Today’s music business is more challenging than ever, but music’s availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts and bolts knowledge as well as practical wisdom from a veteran industry professional.
Although the dynamic music industry is always changing, Mark Cabaniss’s concise and encouraging, yet realistic approach reveals unchanging principles to guide readers towards successful and fulfilling careers in music. From band dynamics and touring to songwriting and publishing and from branding and promotion to record labels and revenue streams, Cabaniss covers the entire music machine from the talent to the tax returns.
Music Business Essentials is an easy-to-read introduction that will prove an invaluable handbook for reference time and again. It is ideal for college students, high school students, and anyone interested in a career in music.
Table of Contents
Acknowledgements
Introduction
Chapter 1: To Thine Own Self Be True: Why Do the Music Business?
Chapter 2: It All Begins with a Song
Chapter 3: The Big Foundation: Music Copyright
Chapter 4 Band on the Run: A Career in Performance
Chapter 5 You Can Be a Star: Being a Solo Artist
Chapter 6: From Song to Selling: Music Publishing
Chapter 7: Dynamite or Dinosaur: Record Labels
Chapter 8: Making It Rain: Revenue Streams
Chapter 9: From Bricks to Clicks: Retail and Merchandising
Chapter 10: Where Hollywood Meets Broadway: Music for Broadcasting, Film, and Theatre
Chapter 11: Beethoven on Main Street: Arts Administration
Chapter 12: The Final Mix: Getting It Done
Glossary
Product details
Published | 22 Oct 2018 |
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Format | Hardback |
Edition | 1st |
Extent | 196 |
ISBN | 9781442274532 |
Imprint | Rowman & Littlefield Publishers |
Illustrations | 1 b/w illustration; 12 b/w photos; 1 table; 7 textboxes |
Dimensions | 232 x 162 mm |
Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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Mark Cabaniss knows his stuff. This is a profoundly helpful book for anyone hoping to make their dreams come true in an increasingly difficult business. He covers the gamut with knowledge, insight and the wisdom of a decades-long career navigating the musical waters. This book just might be your golden ticket to success.
Kathie Lee Gifford, Co-Host of the 4th hour of the Today Show with Hoda Kotb
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Mark Cabaniss has managed something extraordinary—the creation of a book about the music business that any artist can understand and actually use. Though the book is impressively comprehensive, beautifully organized and filled with vital, true data, the author has a purpose to inspire and genuinely wants his reader to succeed. This is no coincidence since aside from his being a great communicator and teacher, Mark is also a noted songwriter, publisher, playwright and producer in his own right. This work is more definitive than most because its author is smart, literate and has “walked the walk.” Thank you, Mark, for this extraordinary gift to all of your fellow artists.
David Pomeranz, Multi Platinum Award-Winning Recording Artist and Songwriter
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Mark Cabaniss has created the definitive guide to today's complex and challenging music business, written with all of Mark's renowned expertise, warmth and wit. An entertaining, patient and thorough roadmap through the bewildering landscape of today's music scene, it's the one book I would recommend to anyone starting out or simply trying to get their bearings. If you want to understand and navigate any aspect of the music industry, Music Business Essentials is the vital volume you must own...the go-to guidebook for any aspiring vocalist, musician, songwriter, publisher or record producer (or any of the above who would love a refresher course!). I only wish Music Business Essentials had existed when I was first starting out!
Rupert Holmes, Tony-award winning composer and lyricist, RIAA-certified gold and platinum singer-songwriter-producer
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Music Business Essentials gives you the vital information you need to have a successful and life-long career in the music industry. Cabaniss provides real-life experiences and examples of his walk through the various segments of the industry in order to help someone begin their own journey to success.
Rush Hicks, Curb College of Entertainment and Music Business, Belmont University