Music Marketing for the DIY Musician

Creating and Executing a Plan of Attack on a Low Budget

Music Marketing for the DIY Musician

Creating and Executing a Plan of Attack on a Low Budget

Bobby Borg (Author)

Ebook (Epub & Mobi) ~~$61.88~~ $49.50 Ebook (PDF) ~~$61.88~~ $49.50

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Description

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music.

Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard!

Updates include:

New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principlesFuture forecasts and trends into music marketingNew and revised services, tools, references, and contacts that can help musicians further their careersNew marketing plan samples for bands/solo artists and freelance musicians and songwriters

Product details

Published	07 Jan 2020
Format	Ebook (Epub & Mobi)
Edition	2nd
Extent	392
ISBN	9781538134634
Imprint	Rowman & Littlefield Publishers
Illustrations	68 b/w illustration
Publisher	Bloomsbury Publishing

Author

Bobby Borg

Bobby Borg is an Assistant Professor of Practice a…

Bobby’s systematic, practical approach to marketing will give DIY musicians the edge they need to break through the clutter. He clearly understands the entrepreneurial side of a successful career in the new music business, and this book provides the pathways.

Don Gorder, chair Emeritus, Music Business/Management Department, Berklee College of Music
Bobby passion for the music business and deep commitment to education and to his students has earned him a UCLA Extension Department of the Arts Instructor of the Year Award - an exceptional distinction for an exceptional educator. Bobby has the ability to make complex topics understandable and instantly applicable, and the knowledge and enthusiasm to empower DYI musicians and artists with the skills necessary to succeed in the music industry – from the classroom straight to the stage

Pascale Cohen-Olivar, UCLA Extension Entertainment Studies Program
The same Fortune 500 business tools intelligently simplified for musicians on a budget. Empowering artists to take charge of their careers, it’s the DIY musician’s guide to marketing like a CEO.

Michael Levine, Founder of Levine Communication Office (LCO) representing Prince Ozzy Osbourne and Michael Jackson; and Author of Guerrilla PR
Bobby Borg is a music marketing genius! In Music Marketing for the DIY Musician, he intelligently lays out exactly how you should approach your career as an independent artist, because he has truly mastered every dimension of the process: researching, goal-setting, branding, pricing, distributing, promoting, and executing.

Nancy Rosen, MBA, author, Speak Up! and former Marketing Executive with The Coca-Cola Company
Bobby Borg’s book is the arrow that every musician needs in their quiver. His experience as a professional musician and his study of the industry gives him a complete understanding of all sides of the music business and marketing. While it’s difficult to get a break in this business, Bobby’s book almost guarantees that you’ll make your own.

Jonah David, drummer for Matisyahu and The Live Debate