Description

The popularity of cable news, satire, documentaries, and political blogs suggest that people are often absorbing and dissecting direct political messages from informational media. But entertainment media also discusses the important political issues of our time, though not as overtly. Nonetheless, consumers still learn, debate, and form opinions on important political issues through their relationship with entertainment media. While many scholarly books examine these political messages found in popular culture, very few examine how actual audiences read these messages. Parasocial Politics explores how consumers form complex relationships with media texts and characters, and how these readings exist in the nexus between real and fictional worlds. This collection of empirical studies uses various methodologies, including surveys, experiments, focus groups, and mixed methods, to analyze how actual consumers interpret the texts and the overt and covert political messages encoded in popular culture.

Table of Contents

Introduction
Jason Zenor

Part I: Entertainment, Celebrity, and Politics
Chapter 1: Reading the President: Audience Reception of The West Wing, Jason Zenor
Chapter 2: Studying Audience Subjectivity: Reactions to Death of a President, James C. Rhoads
Chapter 3: The Wire and Urban Life: Baltimore Responds to its Image, Gregory Adamo
Chapter 4: Celebrity Persuasion in the Political Arena: A Study of Message Effects on Young Voters’ Political Opinions in the 2008 Election, Cynthia Nichols and Carly McKenzie

Part II: Fandom, Fantasy, and Real Politics
Chapter 5: Storytelling through World-Building: Audience Perceptions of Science Fiction Television, Laura Osur
Chapter 6: Are You a Lebowski Achiever? The Fans of the Movie The Big Lebowski, Jungian Synchronicity, and the Iraq War, William Ashton
Chapter 7: The Dark Knight of the Soul: Netnographic Exploration of Religion, Politics and Batman, Bryan J. Carr

Part III: Millenials, Diversity, and Entertainment
Chapter 8: Millenials, Citizenship, and How I Met Your Mother, Allison N. Novak
Chapter 9: Talking Racial Politics Online: The Progressive Potential of Television Dramas in Postracial America and Parasocial Contact, Carole V. Bell
Chapter 10: ‘Nigga You Gay!’ The Post-Racial Millennial Generation’s Reception of The Boondocks, David Moody and Jason Zenor

Product details

Published 21 Oct 2014
Format Ebook (Epub & Mobi)
Edition 1st
Extent 204
ISBN 9780739183908
Imprint Lexington Books
Illustrations 1 Table
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Jason Zenor

Contributor

Gregory Adamo

Contributor

William Ashton

Contributor

Carole V. Bell

Contributor

Bryan J. Carr

Contributor

Cynthia Nichols

Contributor

Alison N. Novak

Contributor

Laura Osur

Contributor

James C. Rhoads

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Environment: Staging