Political Economy of Contemporary African Popular Culture: The Political Interplay: Communication Perspectives in Popular Culture Rasheed Ademola Adebiyi Lexington Books

Political Economy of Contemporary African Popular Culture

The Political Interplay

Political Economy of Contemporary African Popular Culture

The Political Interplay

Description

Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

Introduction: The Interplay between Politics and African Popular Culture
Part 1: Politics, Political Economy, and Society
Chapter One: Promoting Political Participation and Accountability through Popular Culture: A Study on Women and Community Radio in Northern Ghana
Chapter Two: African Humanism, Liberal Populism, and the Politics of Antiblack Culture
Chapter Three: Contextualizing Chronicle’s Construction of Cont Mhlanga’s ‘Heroism’: Arts, Politics, and Ethnicity Nexus
Chapter Four: Political Godfatherism, Propaganda, and the Media in the Nigerian Political Scene: A Study of ‘Oba’ in King of Boys
Chapter Five: ‘Tsotsitaal,’ the Commodification of Language by South Africa’s Main Political Parties During Election Campaign Advertisements
Part 2: Entertainment Industry, Sports, Political Economy, and Society
Chapter Six: Influence of Hip-Hop Culture and Music Videos on Students Living in South African Private Mixed Residences: A Case Study
Chapter Seven: Imperialist Allusions in Debo Adedayo’s Elizabeth the Terminator
Chapter Eight: A Survey of Nigerian Youths on Political Participation and Political Apathy: A Case Study of Kemi Adetiba’s King of Boys
Chapter Nine: “Divided in Nigeria, United by Football”: An Exploration of Football Fandom Culture as a Motivating Factor for Communication and Unity among Nigerian Youths
Chapter Ten: Comparative Political-Economic Case-Evaluation of Benue Musicians amidst Politically-Hyped Western Digital Musical-Artistry
Chapter Eleven: ‘Eat or Be Eaten’: Cannibalism-Political Economy Nexus in African Football News Reports
Chapter Twelve: ‘What Scares me is what scares you’: Producing Commercially Viable South African Horror Films for Local and International Target Audiences
Part 3: Digital Media, Political Economy, and Society
Chapter Thirteen: The Political Economy of New Media in Nigeria’s Fourth Republic: Insights from #Nigeria Twitter Ban
Chapter Fourteen: The Political Economy of Digital and Social Media Influencer Marketing: A Reception Analysis of Coca-Cola’s Digital Marketing among Young Adult Nigerians
Chapter Fifteen: Realist or Chauvinist? A Critique of Tawona Shadaya Knight’s Tweets Concerning Objectification of Women
Chapter Sixteen: Weaponizing Political Rhetoric to Galvanise Voters’ Support on the Twitterscape: Case Study of Contentious Political Spheres in South Africa and Nigeria
Part 4: Fake News, Crime, Political Economy, and Society
Chapter Seventeen: Fake News and Misinformation and Their Impacts on Public Perceptions of Reality in Kenya: A Literature Review
Chapter Eighteen: New Wine Versus Old Wine: Internet Praxis Begets New Social Reality of Power Relations between the Young and the Old in the Swedru Municipality
Chapter Nineteen: Mobile Phones as ‘Engine Boat’ of Political Economy of the Media: A Study across Print Media in Lagos, Nigeria
Conclusion: The Political Economy of Popular African Culture in the Information Age: Some Thoughts

Product details

Published	01 Apr 2024
Format	Ebook (Epub & Mobi)
Edition	1st
Extent	376
ISBN	9781666955675
Imprint	Lexington Books
Illustrations	5 BW Illustrations, 6 Tables
Series	Communication Perspectives in Popular Culture
Publisher	Bloomsbury Publishing

Anthology Editor

Kealeboga Aiseng

Kealeboga Aiseng is senior lecturer in the Departm…

Anthology Editor

Israel A. Fadipe

Anthology Editor

Phillip Mpofu

Contributor

Rasheed Ademola Adebiyi

Contributor

Abidemi Taofeq Adegoke

Contributor

Oluwatomi Adeniji

Contributor

Kwesi Aggrey

Contributor

Kealeboga Aiseng

Kealeboga Aiseng is senior lecturer in the Departm…

Contributor

Umar Olansile Ajetunmobi

Contributor

Olutobi Akingbade

Contributor

Chioma Laura Arah

Contributor

Manfred Kofi Antwi Asuman

Contributor

IfeKristi Ayo-Obiremi

Contributor

Nureni Aremu Bakenne

Contributor

Thandeka Bukula

Contributor

Olayinka Abimbola Egbokhare

Contributor

Israel A. Fadipe

Contributor

Nontando Hadebe

Contributor

Emmanuel P. Idakwo

Contributor

Philip Osarobu Isanbor

Contributor

Anna-Marie Jansen Van Vuuren

Contributor

Precious Madula

Contributor

Takunda Maodza

Contributor

Arno Marx

Contributor

Adeola Obafemi Mobolaji

Contributor

Tshepang B. Molale

Contributor

Subeshini Moodley

Contributor

Phillip Mpofu

Contributor

Protus Akwabi Murunga

Contributor

Isaac Imo-Ter Nyam

Contributor

Mwaona Nyirongo

Contributor

Shalom Obisesan

Contributor

Olanrewaju J. Ogundeyi

Contributor

Adeyoola Mercy Ojemola

Contributor

Osiebe

Contributor

Ibitayo S. Popoola

Contributor

Witness Roya

Contributor

Mopailo Thomas Thatelo

Contributor

Sakhiseni J. Yende

African popular culture runs through the continent’s heart in its apprehensions, joys, aspirations, and fragilities. Essays in this volume not only draw on a range of art forms to buttress these aspects, but also drive home the altruism of the producers whose insightfulness render complex phenomena in accessible formats and in that way educate Africa left behind by the forward march of capitalism.

Innocentia J. Mhlambi, University of the Witwatersrand
This edited collection is a tapestry of the uses of popular media for socio-political interventions, commentaries, and complaints. The various chapters draw from research on a number of countries in Africa and have all beautifully described, highlighted, and engaged with the various creative ways the subalterns and (sometimes) the elites have used cultural products to accentuate issues in their societies. This volume is an important addition to the literature on the political economy of the creative industry in Africa.

Abiodun Salawu, North-West University