Popular Culture

Introductory Perspectives

Popular Culture

Introductory Perspectives

Marcel Danesi (Author)

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Description

The fifth edition of Marcel Danesi’s Popular Culture is an accessible, engaging introduction for popular culture, media and society, and sociology of the media courses. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services.
Pop culture surrounds us. It infuses the movies we watch, the music we listen to, the books we read, the clothes we wear, and the food we eat. It comes to us on our televisions, phones, computers, radio, and in every storefront and billboard we pass on the street.
Danesi delves into the social structures that create and promote pop culture, showing how it validates our common experiences. Offering a variety of perspectives on its many modes of creations and delivery, Danesi shows why pop culture will always be something we love to hate and hate to love.

Preface
1. What Is Pop Culture?
Defining Pop Culture
Culture
Pop Culture
Pop Art
Levels
The Transference Cycle
Predecessors
Origins and Spread
Features of Pop Culture
Spectacles and Music
Admixture
Nostalgia
Make-Believe
Laughter
Studying Pop Culture
Genres and Audiences
Interdisciplinarity
Explorations
Chapter References
2. The Marketplace and Pop Culture
The Partnership
Alliance
Reinvention and Reproduction
Popularity
Fad Culture
Decoding Fads
Fashion
Food Fads
Celebrity Culture
Celebrities and Icons
Nano-Celebrities
A Model
Mediation
The Changing Partnership
Explorations
Chapter References
3. Explaining Pop Culture
Mass Media Approaches
Transmission Models
Agenda Setting Theories
Digital Media Theories
Critical Theories
The Frankfurt School
The Centre for Contemporary Cultural Studies
Feminism
Postmodernism
Psychological Theories
Media Effects Theories
Archetype Theory
Psycho-Social Theories
Semiotic Approaches
Opposition
Mythology
Representation and Codes
The Effects of Pandemics on Culture
The Birth of Fiction
World Reappraisal
Explorations
Chapter References
4. Print Culture
Books
Origins and Spread
Narrativity
The Novel
Dime Novels and Pulp Fiction
Digital Novels
Newspapers
Origins and Spread
Reading Newspapers
Fake News
Magazines
Origins and Spread
Reading Magazines
Comics
Origins and Spread
Superhero Comics
Explorations
Chapter References
5. Radio Culture
Radio Broadcasting
Historical Sketch
Streaming
Podcasting
Radio Genres
Genre Programming
The Talk Show
The Radio Stage
Radio and Advertising
Orality
The Radio in Pop Culture History
The Radio Social Text
Information Culture
Explorations
Chapter References
6. Pop Music Culture
The Advent of Pop Music
Historical Sketch
Decoding Pop Music
Genres
Social Change
Jazz and Swing
Rock and Roll
Decoding Rock
Hip Hop and Rap
Music in the Internet Age
Indie Music
Self-Presentation
Whither Pop Music?
Explorations
Chapter References
7. Movie Culture
Motion Pictures
Historical Sketch
Categories
Genres
Thrillers
Horror
Animation
The Movie Theater
Postmodernism
Future Worlds
Images Over Words
Blockbusters
Origins
Entrenchment
Cinema in the Internet Age
Streaming Movies
Whither Filmmaking?
Explorations
Chapter References
8. Television Culture
Television Broadcasting
Historical Sketch
Interactive Television
Genres
Archetypal Structures
Sitcoms
Reality Television
Social Effects
Mythologization
History-Making Effect
TV in the Internet Age
Streaming Television
Space of Flows
Explorations
Chapter References
9. Advertising Culture
Advertising
Historical Sketch
Techniques
Critiques
Integration with Pop Culture
Ad Culture
The Ad Campaign
Co-option
Branding
Product Placement
Basic Needs and Social Processes
Advertising Art
The Future of Advertising
Explorations
Chapter References
10. Pop Language
What Is Pop Language?
Defining Pop Language
Differences from Slang
Fictional Languages
Texting and Textspeak
Texting in Pop Culture
Effects on Writing
Visual Communication
Emojis
Emojis in Pop Culture
Explorations
Chapter References
11. Interactive and Immersive Culture
Interactive Culture
The Online Stage
Mashup Culture
Memes and Pop Culture
Memes
The Role of Social Media
YouTube
Memetic Culture
Immersive Culture
Videogames
Virtual Reality
Posthumanism and Transhumanism
Explorations
Chapter References
12. Forever Pop?
The Show Must Go On
The Lure of Pop Culture
Spectacle Power
A Global Culture
The Global Marketplace
The Internet Stage
Will Pop Culture Always Keep Changing?
Major Attacks
Evolution or Mutation?
Explorations
Chapter References
Glossary
Index

Product details

Published	13 Dec 2022
Format	Ebook (Epub & Mobi)
Edition	5th
Extent	354
ISBN	9781538171318
Imprint	Rowman & Littlefield Publishers
Illustrations	3 b/w illustrations;46 b/w photos; 6 tables; 58 textboxes
Publisher	Bloomsbury Publishing

Author

Marcel Danesi

One of the strongest revisions I've seen in a textbook. It's not just an upgrade; it's a new model ready to hit the road.

Crag Hill, University of Oklahoma, Co-Editor of Level Land: Poems for and about the I35 Corridor.
This text gives an excellent background on where pop culture started and why, and how it has and hasn't changed over various technological mediums. It is clear and easy to follow yet challenging for undergrad students.

Evelyn A. Clark, SUNY Oswego
This new edition has the materials I've been waiting for—particularly virtual reality and gaming.

Genesis Downey, Owens Community College
This book is now ahead of the competition in how thoroughly it covers new, web-based media.

Jill Twark, East Carolina University