Roberts, a British researcher and business anthropologist, explores how the body contributes to learning, including observation through senses, understanding others by replicating their movements, and repeating actions until they become part of the unconscious. In a world increasingly reliant on data, surveys, and studies, Roberts proposes stepping away from computers and immersing researchers in people's actual environments, using this firsthand physical data to design products, make policy decisions, and spark creativity… [M]any of his conclusions are fascinating and present a convincing argument for listening to our body and appreciating its essential contributions.

Booklist

Embodied habits matter deeply, as illustrated powerfully in Roberts' timely new book.

Financial Times

A lovely account that explains why executives, financiers, policy makers (and everybody else) needs to embrace walking in someone else's shoes.

The Guardian

Roberts shows us that our bodies, as well as our minds, have a vital role to play in the contribution that human beings make.

Stefan Stern, How to be a Better Leader

This book is as timely as it is important. Bodies have always mattered but it takes a voice as clear as Simon Roberts to remind us of just how very much, and why embodiment should be a critical part of all our conversations about the future.

Genevieve Bell, Distinguished Professor, director, School of Cybernetics, The Australian National University

Has the potential to change the way you think about understanding people

Martha Cotton, Fjord/Accenture