Master the craft that moves markets. Carrie T. Welch transforms PR writing from template-following drudgery into punchy strategic creativity, teaching you to write like a human in an AI world, pitch with purpose, and build the kind of career that keeps you energized. This workshop book will change how you think about words.

Adrienne A. Wallace, Grand Valley State University, USA

Highly engaging and accessible, this guide helps students take the craft of writing seriously and take themselves seriously as writers. The book centers creativity and audience understanding (crucial human elements of public relations writing) while not shying away from the potential value and drawbacks of generative AI tools. It gets straight to the realities of professional, ethical, and effective writing in formats like media relations, speeches, influencer programs, and social media, which will always be at the center of public relations work, no matter how our industry evolves.

Luke Capizzo, Michigan State University, USA