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Recasting the Disney Princess in an Era of New Media and Social Movements
Recasting the Disney Princess in an Era of New Media and Social Movements
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Description
In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.
Table of Contents
Chapter One: Recasting the Disney Princess in an Era of New Media and Social Movements
Shearon Roberts
Chapter Two: Diversity Sells: The Dollars and Cents of Woke Rebranding
Shaniece B. Bickham and Shearon Roberts
Chapter Three: Sofia the First: A Princess Life Fit for a Preschool Audience
Sarah Maben
Chapter Four: From Princess to Heroine: Expanding Representations of Girls and Women
Jana Thomas and Holly Speck
Chapter Five: Pop, Hip-Hop, and the Hamiltonization of the Disney Soundtrack
Daron Roberts and Turon Nicholas
Part II: Diversifying the Disney Princess
Chapter Six: Elena of Avalor and Mama Coco: Latina Sheroes and Knowledge Keepers
Alberto Rodriguez and Veronica N. Durant
Chapter Seven: #NolaBorn: Tiana and the Road Home for New Orleans Residents
Sheryl Kennedy Haydel
Chapter Eight: Moana: The Daughter of the Chief and Polynesian (in)Visibility
Jenny Banh
Chapter Nine: #MakeMulanRight: Retracing the Genealogy of Mulan from Ancient Chinese Tale
Product details
Published | 20 Mar 2020 |
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Format | Hardback |
Edition | 1st |
Extent | 364 |
ISBN | 9781793604019 |
Imprint | Lexington Books |
Illustrations | 5 b/w illustrations;2 tables; |
Dimensions | 228 x 161 mm |
Publisher | Bloomsbury Publishing |
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