Zafft writes with a sense of humor, though his mission is serious: showing readers how to run businesses better and more ethically. This book is a fun-to-read, practical guide for making business ethics work in the real world.

Bill Canfield, serial entrepreneur and former Chairman and CEO of TALX Corporation

This book delivers great substance that's user friendly. Fresh, practical insights into business ethics come with a writing style that is clear, sharp, and lively. Online training/certification tools make it ideal for companies of all sizes.

Melissa Di Donato, CEO, SUSE

The Right Way to Win colorfully illustrates how ethics live at the center of market-leading businesses. Zafft brings fresh perspectives to timeless issues and also offers online materials that help translate principles into practice.

John Schilling, MD, Partner, TPG Capital, Head of Operations, North America and EU, Co-Head, Global Healthcare Team

The Right Way to Win provides what might be the first managerial guidebook for making ethical business decisions. Particularly laudable is Zafft's combination of analytical depth and breadth, addressing not only key philosophical differences in defining ethical behavior, but also the relevance of these differences for managers responsible for making organizational decisions and building an ethical organization. He avoids platitudes while providing clear and actionable suggestions.

Edward J. Zajac, James F. Beré Professor of Management and Organizations, Kellogg School of Management

This book is a must read for any executive or professional focusing on making business ethics work in the real world and driving and sustaining ethical decisions throughout an organization. The book focuses extensively on practical managerial techniques and individual accountability, showing the reader how to do well by doing good.

Mark Arian, CEO, Advisory at Korn Ferry

Helping students bridge the gap between academia and practice is one of the most formidable challenges facing professors in professional schools—this book with its mix of theory and on-the-ground suggestions will make that task easier.

Lisa B. Bernstein, Wilson-Dickinson Professor of Law, The University of Chicago Law School