The Rules of Public Relations

Legal and Ethical Issues in Contemporary Practice

The Rules of Public Relations

Legal and Ethical Issues in Contemporary Practice

Cayce Myers (Author)

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Paperback ~~$65.99~~ $59.39 Hardback ~~$154.00~~ $138.60 Ebook (Epub & Mobi) $59.38

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Description

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced.
Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property.
Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond.
For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of contemporary public relations.

Product details

Published	01 Jul 2024
Format	Paperback
Edition	1st
Extent	328
ISBN	9781538186053
Imprint	Rowman & Littlefield Publishers
Illustrations	1 Table
Dimensions	229 x 151 mm
Publisher	Bloomsbury Publishing

Author

Cayce Myers

Cayce Myers is professor at the School of Communic…

The Rules of Public Relations does not strain under the heavy weight of taking on the complexities of the law and ethics of public relations . . . highly readable and understandable reference book for professionals. In these contentious times, it's a good idea for practitioners to have this book nearby.

Choice
Delve into the intricate world of public relations law and ethics with Cayce Myers' The Rules of Public Relations. Explore nuanced ethical scenarios and practical insights, navigating the complex terrain of contemporary practice. With thought-provoking discussion questions, Myers offers a balanced blend of theory and practice for both seasoned and aspiring PR professionals.

Holly Kathleen Hall, professor of strategic communication, Arkansas State University
Technology drives change, and law lags behind. Cayce Myers, a lawyer and distinguished professor, offers fresh counsel on this reality of communications ethics, law and regulation. A high value must read for all PR practitioners—present and future.

John Santoro, professor of communications, NYU and retired VP of stakeholder communications, Pfizer
Myers provides an excellent, user-friendly review of the rules of legal and ethical engagement in public relations and an insightful perspective on the interplay between public relations and legal counselors. This terrific new guide will help practitioners—and future practitioners—navigate legal and ethical challenges in a communication environment changing at lightning speed.

Kathy R. Fitzpatrick, director and professor, The Zimmerman School at the University of South Florida