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The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Few of us are natural salespeople, and many small business owners struggle with the process. Strong selling skills are essential if you are to make your company a success, however, and this practical book offers advice and techniques to help you overcome your inhibitions, understand how sales are made, and close a deal successfully. Accessible and jargon-free, Selling with confidence looks at the following essential steps - none of which will cost you a fortune:
Published | 15 Jan 2009 |
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Format | Paperback |
Edition | 1st |
Extent | 208 |
ISBN | 9780713689747 |
Imprint | A&C Black Business Information and Development |
Illustrations | N/A |
Dimensions | 173 x 123 mm |
Series | Business on a Shoestring |
Publisher | Bloomsbury Publishing |
'provides a useful step-by-step guide, from the basics of identifying realistic sales prospects to pitching, negotiating, closing deals and ongoing account management'
EN Magazine (North West)
'A useful introductory, save-your-bacon guide that covers everything from the basics to how you can develop a sales culture within your company.'
Management Today (March 2010)
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