This exciting new series of "compact core" textbooks provides clear, concise overviews for key mass communication courses. These accessible and engaging texts feature illustrations, pedagogical tools, and practical guidelines to show students how to apply concepts outside the classroom. Editorial Advisory Board: Robin Andersen, Fordham University; Mike Budd, Florida Atlantic University; Michele Hilmes, University of Wisconsin-Madison; Vincent Mosco, Queen's University; Matt McAllister, Penn State University; Norma Pecora, Ohio University; Clay Steinman, Macalester College; Janet Wasko, University of Oregon; and James Wittebols, University of Windsor.