“This book is an impressive blend of theoretical overview, case studies, and practical application of social media content and platforms. It makes a compelling case for social media literacy, exploring its social and civic uses while arguing for the need to understand and harness the potential of social networks.”

Beth Dobkin, provost and vice president for academic affairs, St. Mary's College, California

“Social Media: Pedagogy and Practice decidedly cuts straight to the core of digital consumption practices in the context of the world’s most prominent universal mode of open discourse—social media—by laying bare the glaring technical opportunities, inescapable teleological challenges, ambiguous participatory utilities, and persistently political and economic anxieties associated with representing civic identities.”

Ronald L. Jackson II, Author of Scripting the Black Masculine Body

“With an emphasis on underrepresented groups in the communications industries, this book brings diverse voices to discuss social media. I recommend this book for students wanting to study social media, faculty who need to incorporate it and practitioners who wish to improve their use and understanding of it.”

Rochelle L. Ford, professor of Communication, Culture & Media Studies, Howard University