Social Media and Society

An Introduction to the Mass Media Landscape

Regina Luttrell (Author) , Adrienne A. Wallace (Author)

Online resources available

Textbook

Social Media and Society

An Introduction to the Mass Media Landscape

Regina Luttrell (Author) , Adrienne A. Wallace (Author)

Online resources available

Textbook

Paperback $115.00 Ebook (Epub & Mobi) $103.51 Ebook (PDF) $103.51

$103.50

Please note that this product is not available for purchase from Bloomsbury websites.

Description

Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media’s integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public.

Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following:

Relational/Societal/Self boxes provide a framework for analysis of media and society In Theory boxes attaching theory to practiceLearning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter ActivitiesComprehensive Glossary of key termsFull-color visuals capturing key trends and up-to-date data

Chapter 1: The Framework of Social Media
Chapter 2: Concerns About the Dark Side of Social Media
Chapter 3: Benefits of Social Media
Chapter 4: Mass Media to Niche Media
Chapter 5: Business and Strategic Communications
Chapter 6: Crisis Communications
Chapter 7: Sports Communication
Chapter 8: Political and Civic Communication
Chapter 9: Health Communication
Chapter 10: Entertainment Media
Chapter 11: Measuring Social Media
Chapter 12: A Holistic Approach: Keeping Up with Social Media

Product details

Published	12 Apr 2021
Format	Paperback
Edition	1st
Extent	256
ISBN	9781538129098
Imprint	Rowman & Littlefield Publishers
Illustrations	3 b/w illustrations;34 colour illustrations; 56 colour photos; 2 tables; 40 textboxes
Dimensions	257 x 179 mm
Publisher	Bloomsbury Publishing

Author

Regina Luttrell

Regina Luttrell is Associate Dean of Research and…

Author

Adrienne A. Wallace

The authors note that the goal of the book is to, “engage students as consumers and creators of social media by providing a framework for understanding and connection among social media, mass communications, and the impact on society” (Luttrell & Wallace, 2021, p. vii). They have succeeded and I commend their efforts! I recommend this book without hesitation as a required or suggested reading in undergraduate courses such as survey of public relations, introduction to mass media, mass media and society, social media strategy, social media and society, and more. The book can be used in its entirety or adopted for its applicable sections or chapters, depending on curriculum and pedagogical needs.

Journal of Public Relations Education
”The textbook is an ideal fit for anyone teaching a course that centers on the impact of social media on industry practices and society, or as an excellent supplemental text for courses with a broader focus on the impact of different forms of mass communication on society and professional practice.”

Journalism and Mass Communication Educator
Written in accessible language, this comprehensive text offers a real-world approach to strategic social media practice. The thorough introduction to social media’s impact on mass communication, relationships, the self, and society emphasizes how students can be both critical consumers and creators of social media content. New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues. I highly recommend this book.

Mark Congdon Jr., Sacred Heart University
Social Media and Society: An Introduction to the Mass Media Landscape advances our understanding of social media communication through its application to health care and the Covid-19 pandemic. This comprehensive introduction to social media will be a useful guide for students and social media managers.

Jeremy Harris Lipschultz, Peter Kiewit Distinguished Professor, University of Nebraska at Omaha, UNO Social Media Lab for Research and Engagement (@unosml)