If you're looking for a textbook that centers the learner, highlights theory, and links current theory and practice, this text is a great fit.

Tiffany R. Wang, University of Montevallo

This clear and approachable book starts from the ground up to explain social media in a way that any student can understand. The second edition adds essential new content on AI, as well as ethics and diversity.

Margaret Murray, University of Michigan-Dearborn

New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues such as AI. I highly recommend this book.

Mark Congdon Jr., Sacred Heart University