Introduction; T.C.Melewar & S.Gupta
International Branding: Creating Global Brand Equity Through Language; J.C.Usunier & J.Shaner
Globalization; S.Onkvisit & J.J.Shaw
Setting Prices for Global Markets; R.Mohd Roslin
Managerial Challenges in Setting Prices: Price-quality Cues, Role of the Sales Force and Global Issues; J.Hari
Managing Brands with Retailers: An International Perspective; M.Glynn
The Concept of Place in International Strategic Marketing Decisions; E.Kipnis & A.Broderick
International Marketing Communication as the Global Marketing Change Agent; D.E.Schultz
The Adoption of Interactive Digital Television by Advertising Professionals: Exploring an International Marketing Communication Medium; V.Cauberghe & P.De Pelsmacker
Development of the International Human Factor: Internal Marketing and Human Resource Management Perspectives; K.Podnar, A.Kohont & Z.Jan?i?
An Analysis of the People Dimension in International Marketing; M.R.Czinkota & A.C.Samli
Processes: The Way Forward; K.Lindberg-Repo
Export Market-Oriented Processes and Export Performance: Quadratic and Moderated Relationships; M.J.French & J.W.Cadogan
The Dematerialisation of Marketing in a Global Economy; A.Palmer
Physical Evidence as an Asset in Nation-brand Equity; K.Dinnie
Future Directions in International Marketing: The Decade Ahead; R.Fletcher & T.Chikweche
Closing; R.Fletcher.